Why a Sprint, Not Just a Calendar
With about six weeks left before December 11, customers are forming opinions about how prepared you are. Building on the communication calendar and countdown content discussed elsewhere in this publication, a focused customer communication sprint turns planning into messages customers actually receive.
Prioritize Who Hears First
Rank customers by revenue, strategic importance, and sensitivity to the deadline. Reach the top tier personally, and use broader channels for the rest.
Say What Matters
- How you are preparing for each scenario, in plain language
- What stays the same: documentation, quality, service levels
- What may change, and what triggers a change
- Who to contact with questions
Choose the Right Channel
Personal calls or meetings for key accounts, short emails for the broader base, and a simple FAQ page for recurring questions.
Listen as Much as You Speak
Ask what customers are worried about and what they need from you. Their answers should shape your contingency offers.
Set a Rhythm
Plan updates at a steady cadence through the deadline, then a faster cadence in the days around it, so customers are never left guessing.
Low Gravity Hemp is running its own customer communication sprint. Contact us to compare approaches.
