Law Is Not the Only Rule
Even when a claim is legally permitted, a retailer may have its own policy about what it will carry and how products can be described. Building on the FTC advertising, labeling, and buyer documentation content discussed elsewhere in this publication, retailer policies add a layer that suppliers must navigate.
What Retailer Policies Often Cover
Allowed claims. Some retailers restrict health or effect language beyond what the law requires.
Required documentation. Testing, labeling review, and compliance statements before listing.
Product categories and formats. Which types of products can be stocked, and where.
Packaging and placement. Child-resistant packaging, age-restricted shelving, and signage rules.
Where Conflicts Arise
A label that works for one channel may be rejected by a retailer, or a claim approved in a state may be disallowed by a chain's national policy. Policies can also change quickly.
How to Stay Aligned
- Ask each retailer for its current policy in writing
- Build labels and marketing to the strictest policy you serve, where practical
- Keep substantiation files ready for every claim
- Track policy changes as part of your regular review
Policies are set by each retailer, so confirm directly with the buyer.
Low Gravity Hemp helps partners align documentation with retailer policies. Contact us to talk through yours.
