Samples Are an Investment, Not a Giveaway
For ingredient and wholesale sellers, samples are often the moment a buyer decides whether to trust you. Building on the onboarding and pipeline content discussed elsewhere in this publication, a deliberate sample program turns curiosity into qualified orders while controlling cost and compliance risk.
Design the Program
Qualify first. Offer samples to prospects who match your target customer and have a real use case, not everyone who asks.
Match the sample to the decision. Provide the specific product, size, and documentation a buyer needs to evaluate it.
Include documentation. Send the COA and relevant compliance records with every sample, since evaluation often includes a compliance review.
Stay Compliant
- Treat samples as products: batch-tracked, tested, and labeled appropriately
- Confirm shipping rules for the destination state
- Record who received what, and which batch it came from
Follow Up
Schedule a follow-up within a week, ask structured questions about performance, and propose a trial order with clear terms.
Measure Conversion
Track samples sent, follow-ups completed, and orders won, so you can see which prospect types convert and what the program costs per account.
Low Gravity Hemp runs a documented sample program for qualified prospects. Contact us to request samples.
