When Familiar Channels Close, Measurement Matters MoreHemp marketers face limits on paid advertising platforms, payment processors, and sometimes retail placement. With fewer channels available, understanding which ones actually return value becomes essential, building on the marketing planning content discussed elsewhere in this publication.Define What Return MeansDecide whether you are measuring...
Why Marketing Needs Its Own December 11 PlanMuch of the December 11 contingency planning discussed throughout this publication has focused on compliance, inventory, and financial planning. Marketing deserves its own dedicated contingency plan, since your customer-facing messaging will need to shift quickly depending on which scenario unfolds.Building Marketing Contingency by...
Why Event Strategy Deserves a Fresh LookTrade show and industry event participation is often planned and budgeted months in advance, meaning many hemp operators' Q4 event calendars were set during the November 12 uncertainty period. With protected status now extending through December 11, it's worth revisiting whether your event strategy...
Discover Whats Happening In Hemp News
Introduction As we move through Q4 2025 and approach the final stretch of the year, the hemp industry continues to show resilience, clarity, and forward movement, even as federal regulatory updates sit one year away from taking effect. While the recently passed language has generated significant conversation, manufacturers, retailers, and...
The hemp industry received a meaningful development this week: a new bill has been introduced in Congress aimed at restoring clarity, protecting jobs, and supporting the nationwide hemp economy. This update provides a clear, positive overview — with no speculation, no required changes, and no cause for concern. Just steady...
Introduction When industries talk, strong businesses build. This guide helps you stay focused on growth while Low Gravity monitors the regulatory landscape on your behalf. 1. Control What You Can Control Your inventory Your retailer relations Your product launches Your supply chain partnerships This is where growth happens. 2. Leverage...
Introduction There’s a lot of conversation happening in the hemp world — new bills being discussed, commentary from advocacy groups, evolving language, and plenty of headlines. But here’s the reality: Nothing changes today, and business continues as usual. For manufacturers and brands, this period isn’t a time to pause —...
Introduction With more conversations circulating in the hemp industry, brands are taking the opportunity to review their supply chains — not change them. A supply chain review is simply good business practice, especially when you partner with high-volume manufacturers, national retailers, and distributors. This article gives you a simple, encouraging...