Why Advertising Rules Matter for Hemp Marketers
Hemp marketing is subject to general advertising law, not only the product rules discussed elsewhere in this publication. In the United States, the Federal Trade Commission requires that advertising be truthful, not misleading, and supported by evidence.
Core FTC Principles
Truthfulness. Claims must be accurate and not create a false impression.
Substantiation. Health and performance claims need competent evidence before they are made, consistent with the unsubstantiated claim caution discussed throughout this publication.
Clear disclosures. Material information, such as paid endorsements or limits on an offer, must be clear and easy to notice.
Where Hemp Marketers Get Into Trouble
- Implying a product treats or prevents disease without evidence
- Testimonials presented as typical when results vary
- Influencers who fail to disclose compensation
- Claims about spectrum or potency that do not match testing
Practical Steps
Review claims against evidence before publication, keep substantiation files, train marketing staff and partners, and align label, website, and social content.
Layered Rules
Agency expectations and state rules can add requirements, so treat FTC principles as a baseline and confirm with counsel.
Low Gravity Hemp supports customers with substantiation-ready documentation. Contact us to talk through compliant messaging.
